Who Ow ns a Corporation’s
Sobre Responsabilidade Social veja Entrevista com V. Kasturi Rangan Professor of Marketing at Harvard Business School, Cochair of the HBS Social Enterprise Initiative, and faculty chair of the Executive Education program Corporate Social Responsability.
Lá pode ler por exemplo: «(...)CSR is much more than philanthropy or annual reports about a company’s contributions—it should be considered a corediscipline of the organization. CEOs must look into the future, understand and articulate their role in society, and try to center their organizat ions on addressing some of the larger needs of society, such as the environment, sustainability, effects of the global supply chain, and poverty, both locally and globally».
